Our Curator's Note

 

 

 

I don't believe you need to see every watch. Just the right ones.

Hi, I'm the person behind Watches Of.

I started Watches Of from a genuine love of watches, design and the discovery that comes with finding something a little different.

For me, buying a watch has never been about simply finding the biggest brand or the most popular model. It's about that feeling when a design catches your eye — something about the proportions, the details or the way it sits on the wrist makes you stop and look twice.

That's what I look for when building the Watches Of collection.

 

A SMALLER, MORE CONSIDERED COLLECTION

There are thousands of watches out there.

I don't want to show you all of them. Instead, I spend time looking for pieces that I genuinely find interesting — watches with thoughtful design, distinctive details, personality and a reason to be worn.

Every watch in the collection has to earn its place. The collection may be smaller than a typical watch catalogue, but that's intentional.

Less scrolling. More discovering.

 

I DISCOVER THROUGH TRAVEL

From Asia to Europe, and everywhere in between.

Travel has always shaped the way I discover watches. Moving between different cities gives me the chance to see different design perspectives, explore independent brands and come across watches I might never have found through a search bar.

Sometimes it's a brand I've known for years.
Sometimes it's a small discovery in an unexpected place.
Sometimes it's simply a watch that makes me stop and look twice.

I take those discoveries home with me, compare them, live with them and decide whether they belong in the Watches Of edit.

 

WHAT MAKES THE CUT?

DESIGN

I look closely at proportions, shapes, materials and the small details that make a watch feel considered.

CHARACTER

A watch doesn't have to be loud to have personality. I'm drawn to pieces that have their own point of view.

WEARABILITY

A beautiful watch is great. A beautiful watch you actually want to wear every day is even better.

DISCOVERY

I'm always interested in what's beyond the obvious — independent names, emerging designers and brands worth knowing.

 

BEYOND THE LOGO

A familiar name can catch my attention, but it isn't enough.

I look at the watch itself.

How does it feel on the wrist?
Does the design have intention?
Is there something worth discovering when you look closer?
Would I genuinely recommend it to another watch lover?

If the answer is yes, it has a place here.

WHY WATCHES OF?

I wanted Watches Of to feel less like a catalogue and more like a recommendation from someone who has already done some of the searching for you.

You might come here knowing exactly what you want. Or you might simply be looking around.

Either way, my job is to help narrow the world of watches down to a collection that feels considered, interesting and worth exploring.

I discover. I compare. I curate. You find the one that's yours.

 

FROM MY TRAVELS TO YOUR WRIST

Every watch has a story behind how it was discovered.

Some come from brands I've followed for years. Others come from places I've visited, conversations I've had and designs that stayed in my mind long after I first saw them. I'll keep travelling, looking and discovering.

And I'll keep bringing the ones that make me stop and look twice into the Watches Of edit.